After years of studying the best way to enter the business phone, Facebook operated Taiwanese manufacturer HTC mobile phones to create a smart phone that has integrated social networks in the heart of his being.
The code name "Buffy" after television Vampire Slayer, the phone is designed to run on a modified version of Android that very strongly twisted Facebook integration services and support HTML5 as a platform for applications, according to sources close the project.
Although it has changed the scope and leadership, Buffy has been a constant concern for the social networking giant in the last two years. Project is now run by Facebook CTO Bret Taylor, several sources said.
A Facebook spokesperson declined to comment directly on Buffy.
But the official added: "Our mobile strategy is simple We believe that every mobile device is better, if it is very social work with the entire mobile industry -.. operators, equipment manufacturers, operating system vendors and application developers. - And to bring a more social experience and more people around the world "
Facebook recently selected by HTC, while also considering at least one other possible hardware partners - Korea's Samsung. This means that the products are still ways to hit the market, probably for as long as 12-18 months.
HTC declined to comment.
Facebook Mobile is vital for the future. And go directly to the business phone, and full of challenges, could be important for the company.
Facebook says it has 350 million mobile phone users and relationships with mobile operators around the world 475. Although it is one of the most popular phones of almost all of what is available, the social network usually plays a supporting role.
In many cases, the Facebook App is just a place where people can watch the feed of friends' and upload photos and status updates. In other cases, Facebook is working to take things a step further, allowing users to upload images directly to the shooting app, or integrate Facebook contacts with the phone book.
But the fiercest fighting for control of mobile only. Google and Apple both major smartphone operating systems, so little to say about Facebook's mobile destination.
Apple has struggled to keep up strict control over payments on your mobile, even if the applications run off the platform of Facebook, and Twitter also has its social partners. Google is a direct competitor, as it works to promote and integrate your own social network, Google +, through all its products.
Buffy The project represents a significant change for Facebook, which has focused much of his work in partnerships with handset manufacturers looking to create light more socially oriented phones.