Windows 8 and the Perception Game

Windows 8 is likely the most ambitious UI project for Microsoft (Nasdaq: MSFT) since Microsoft Bob, and we all know how that ended up. What was kind of sad about Microsoft Bob was that for what it was intended to do, it was both cutting-edge and very successful. However, because it was positioned as the follow-on to Windows, the bar was set too high and the product failed spectacularly.

We've since seen products like the RIM PlayBook -- which was a brilliant BlackBerry accessory but not designed to be a standalone product like the iPad -- fail for similar reasons.

I could argue that if folks initially saw the iPod as a heavy, expensive device with poor content access (remember it launched without either Windows support or iTunes), or the iPhone as crappy, expensive, fragile phone with slow connectivity (2.5G in a 3G time frame, no screen protection, based on the failed LG Prada), or the iPad as an expensive netbook without a keyboard (which is kind of what it is), they would have failed too.

But Apple (Nasdaq: AAPL) got us to see those products for what they could do, and instead of turning into door stops -- which most similar devices became -- they were massive successes.

What people, particularly engineers, don't seem to get is that the success of a product is dependent more on the perceptions that surround it than on reality. That is why the iPad is a magical, successful device, and the PlayBook is a failure. People saw the iPad for what it could do and the PlayBook for what it couldn't.

For Windows 8 to succeed, buyers will have to see it as the best blend of the iPad and the MacBook Air, which is a compelling value. If they see it as an overly complex mess, it will be the next Vista. My peers are split on how this is likely to turn out.

I'll close with my product of the week: an amazing camera that makes focusing obsolete.
Playing to Perceptions

We are all biased. What is amazing is how many of us try to argue that we aren't. We can watch MSNBC or Fox and actually think one is balanced and the other isn't. If we stood back, we should be able to determine that both services play to their own unique audiences and tailor very different positions to appeal to broadly different biases. In short, it is likely both services are intentionally leaving out key information to further their particular biases.

I was reminded of this when I was sent a story by Fox news that referenced a liberal site speaking from Democratic talking points, suggesting that such behavior was objectionable. This came within a few days of "The Daily Show" playing a clip of Fox doing the same thing with Republican talking points. It is doubtful either side thought what it was doing was wrong, even though each criticized the other for doing it.

One of the industry secrets is that current Apple Hardware is very fragile, but Apple will aggressively replace it if it fails. Looking at Apple margins, it apparently is cheaper to accept the breakage than it is to build more robust products and, because they take excellent care of users when they break, the users actually think more of Apple than vendors with more robust products.

Ironically, I first ran into this perception issue in the 1990s with Dell (Nasdaq: DELL). Back then, Dell hardware was very fragile, but Dell took excellent care of users when it broke, and Dell enjoyed Apple-like growth and success back then. It is fascinating to note that Apple has basically learned something from Dell that Dell later forgot -- that maintaining the perception of excellence is actually more important than achieving excellence.

Chances are your -- and my -- entire world is defined by largely false perceptions -- from people we think are evil who aren't, to people we think are good who aren't. Most are someplace in between. You generally see this most pronounced when a marriage fails quickly. Both spouses will often defend their partner to those who think the marriage is a mistake up until the marriage fails, and then they'll instantly become their greatest critic, finding nothing endearing about them. Neither state is accurate -- yet in both instances, they are clearly unaware of their own biases or inconsistencies.

This is a long way of saying our perceptions are our reality, and if you don't get that, stop reading now because you won't get the rest of this any better.
Windows 8 vs. the MacBook Air + iPad

What Microsoft is trying to build is actually rather compelling. Much like the smartphone is a combination of a Palm Pilot, iPod, and phone, the ideal Windows 8 desktop will be a combination of an Ultrabook like the MacBook Air, and a tablet like the iPad.

Now this entire concept works if you mentally grasp that it is better to carry one device that does both than to haul around two distinctly different devices. With the two devices, you have all the objections that surround Windows 8's two interfaces. Apple's iOS and Mac OS X are different, after all. Rather than increasing complexity, removing one of the devices actually reduces the complexity.

But much like you have the iPod interface, the phone interface, and the PDA interface, depending on what app you open on the iPhone, each mode of Windows 8 has a different user experience tied to it. Metro is for when it is a tablet, and the older Windows interface is best when it is in PC mode.

Now let's go back to early last decade, when we had Palm PDAs and the first iPods, and Motorola's flip phone was the most popular phone. If someone would have tossed out a phone that tried to blend all three, it is unlikely the market would have seen it positively. It would have been a thick, heavy phone, without the flip feature people were buying. Remember the first Apple phone: The Roker sucked -- even Steve Jobs hated it.

Both the device and the market had to evolve to something that could be seen as wonderful, and the iPhone was born.

Now what will be interesting -- interesting defined as incredibly difficult to message -- is the fact there will be two (actually you'll discover there are three, but I'll cover that at a later date) distinct versions of Windows 8: one that will emphasize traditional PC performance and capability, and one that will be focused on tablets and emphasize battery life. This is a choice Apple doesn't have, and if people like the choice, it is a winner. If they get confused, Tim Cook and Google will be grinning ear to ear.
Wrapping Up: It Is All About Perceptions

One huge advantage Apple has is the way it approaches the market. It puts a huge effort into ensuring positive coverage of its products and, by containing leaks, preventing any uncontrolled early negative perceptions from seeing the light of day.

Microsoft's partner model limits its ability to control initial impressions -- responses to Windows 8 are now based on a rough Beta -- and requires that its partners execute with a consistent, powerful message. Often, that's were launches fail.

In the end -- and I've been using the Beta for a couple of weeks now -- Windows 8 is potentially wonderful. However, it is also incredibly difficult to message, which will make this rollout, one way or the other, one for the history books.
Product of the Week: Lytro Camera

Product of the Week

Every once in a while, a product comes out that makes everything before it appear on the verge of being obsolete. The Lytro camera is just such a device. It makes current cameras appear woefully inadequate, even though it has clearly not reached its full potential yet.

What the Lytro does is capture a massive amount of visual information when you take a picture, allowing you to focus after the picture is taken. In short, everything is in focus -- you just have to change perspective on the picture itself to change what you are focused on. Have something you like in the background -- shift perspective, foreground same. This is simply not possible with other cameras.

Lytro camera

For now, I recommend this Mac-only product only for true geeks, given its limitations -- it is kind of like an ultra-modern version of the first box Kodak camera, at this point.

There appears to be little doubt that this technology could transform digital photography. We often talk about Innovation, and the truly amazing Lytro camera pushes innovation to the limit, so it is my product of the week

Orkut App Finally Arrives for iPhone, iPad

Popular Brazilian-based social networking site Orkut has finally gotten its own app for the iPhone, iPad and iPod Touch.

[More from Mashable: Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way]

The free app for Orkut – a site launched by Google in 2004 which now has 66 million active members – allows users to post status updates, pictures and chat with others.

However, the app is slightly overdue. In fact, earlier this week it was revealed that Facebook overtook Orkut as Brazil’s most-popular social network in December. Its popularity in Brazil -- where 60% of Orkut’s users are based -- led to it being hosted and managed by Google Brazil from 2008 onwards.

[More from Mashable: Hey Zuckerberg, Take Facebook Down for a Day]

In addition, Google+ is also picking up steam in Brazil. It alone raked in 4.3 million users last month.

But even still, the app has been much-anticipated for awhile now and Orkut users will certainly be glad to finally gain access to the site on the go. The app is now available for download via the Apple App Store.

Phone Facebook: It's Finally Real And Her Name Is Buffy

After years of studying the best way to enter the business phone, Facebook operated Taiwanese manufacturer HTC mobile phones to create a smart phone that has integrated social networks in the heart of his being.

The code name "Buffy" after television Vampire Slayer, the phone is designed to run on a modified version of Android that very strongly twisted Facebook integration services and support HTML5 as a platform for applications, according to sources close the project.

Although it has changed the scope and leadership, Buffy has been a constant concern for the social networking giant in the last two years. Project is now run by Facebook CTO Bret Taylor, several sources said.

A Facebook spokesperson declined to comment directly on Buffy.

But the official added: "Our mobile strategy is simple We believe that every mobile device is better, if it is very social work with the entire mobile industry -.. operators, equipment manufacturers, operating system vendors and application developers. - And to bring a more social experience and more people around the world "

Facebook recently selected by HTC, while also considering at least one other possible hardware partners - Korea's Samsung. This means that the products are still ways to hit the market, probably for as long as 12-18 months.

HTC declined to comment.

Facebook Mobile is vital for the future. And go directly to the business phone, and full of challenges, could be important for the company.

Facebook says it has 350 million mobile phone users and relationships with mobile operators around the world 475. Although it is one of the most popular phones of almost all of what is available, the social network usually plays a supporting role.

In many cases, the Facebook App is just a place where people can watch the feed of friends' and upload photos and status updates. In other cases, Facebook is working to take things a step further, allowing users to upload images directly to the shooting app, or integrate Facebook contacts with the phone book.

But the fiercest fighting for control of mobile only. Google and Apple both major smartphone operating systems, so little to say about Facebook's mobile destination.

Apple has struggled to keep up strict control over payments on your mobile, even if the applications run off the platform of Facebook, and Twitter also has its social partners. Google is a direct competitor, as it works to promote and integrate your own social network, Google +, through all its products.

Buffy The project represents a significant change for Facebook, which has focused much of his work in partnerships with handset manufacturers looking to create light more socially oriented phones.

Join Facebook Fellowship Program

Applications to join Facebook Fellowship Program are open now and this year Ph.D. students studying at international universities can also apply in addition to applications from Ph.D. students studying in the United States.Facebook Fellowship Program.

facebook fellowshipFacebook accepts applications from students interested in several academic topics like Computer Vision, Computer Architecture, Computer Networking, Computer Security, Internet Economics, Machine Learning, Smart Datacenters, Social Computing etc.

The Fellowship Program is now open to all Ph.D students globally, enrolled during the current academic year and studying Computer Science, Computer Engineering, Electrical Engineering, System Architecture, or a related area and must be nominated by a faculty member.

Each Facebook Fellowship includes several benefits like
* Tuition and fees will be paid for the academic year.

* $30,000K stipend (paid over 9 months).

* $5000 per year for conference attendance / travel.

* $2500 for personal computer.

* Opportunity to apply for a paid summer internship.

Apply here. Applications for Facebook fellowships will close on December 16, 2011. Any student, faculty member or university administrator can submit the application. Meet the 2011 Facebook fellowship winners. This is Facebook’s third annual Fellowship Program and they are doubling the number of awards this year.

Google.com Free Domain Name, Free Hosting to India Businesses

Google India has partnered with Hostgator India to offer free .in domain names and free hosting for business websites in India. Named ‘India Get Your Business Online’, this pioneering program offers free websites, domain and hosting services to small medium businesses (SMBs) in India.

Free Domain Name Hosting to India SMBs

Their goal is host 500,000 small medium businesses in India in next three years through this program. They offer Indian businesses a free, easy-to-build professional website (within 15 minutes), with free .in domain name and hosting for one year, free email addresses (Google Apps account) and free 365 days support. HostGator will also offer free support in creating, hosting and managing the website for 1 year via its toll free call centers 1800-266-3000. They also offer a free coupon of Rs. 2500 INR for Adwords advertising to promote your site.

What is surprising is that though India has appox 8 million small medium businesses, only about 5% have a website! If you own a small business in India, this is a good offer for SMBs to get their brand online for free. You can always cancel and decide to continue to maintain your brand presence after a year for a fee.